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You are visiting the only website on Gift Economics.
The economics of giving is a concept that considers giving as the initial transaction mode. It is another paradigm for the market economy, as well as for other spheres of society: social, economic, financial, charities, religious, or even political.
This concept mobilizes meeting needs and the exchange of resources, with consideration for the individual’s fundamental expectations.
Indeed, the first and foremost objective of marketing is to create relationship. It cannot be summarized by selling, as the only transaction: it must promote the development of a trust relationship between the ones who expect and the ones who offer. Hence, the picture you can see above: a chain which links people with one another.
While perusing this website, you’ll notice that marketing IS non-profit. The more you develop genuine relationships, the more you develop economics, and not the other way round.
Is this idea an opportunity to rethink economics and to give another meaning to society? I have been implementing it for more than 20 years and it works.
So, give it a try and... be successful!
Eric Jaffrain, Consultant,
Expert in giving marketing.
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